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Vietnam Market Entry Plan
SS · 26.05.11 · 01 / 14
VIETNAM MARKET ENTRY PLAN
From Signing to Deepening · 2026–2027
Boston Aesthetics
Partnership Structure
SS · 26.05.11 · 02 / 14
COLLABORATION
Dual-Drive · Product Complementarity
Intimate RF
Thanglong
Public hospital channel, three distribution lines
  • Medical Intimate — RF devices for public hospitals and private clinics
  • Beauty Intimate — Lifestyle beauty version for salon/SPA channels
  • Postpartum Recovery — Rehabilitation and confinement center channels
Energy Devices
BJB
Private clinics & salons, dual lines across all tiers
  • Golden Microneedle RF — Acne scars, pores, skin tightening
  • HIFU — Facial and body tightening and lifting, targeting high-demand anti-aging market
Product Rollout
SS · 26.05.11 · 03 / 14
ROADMAP
Four-Wave Product Rollout
M1
Wave 1 · Beauty Intimate
Class AB or exempt
Class B expected 2-3 months approval
Beauty salon/SPA channel rapid rollout
THANGLONG
M3 — M6
Wave 2 · Medical Intimate
Class C device · Full registration required
Expected 6-9 months approval
Public hospital entry channel
THANGLONG
M6 — M9
Wave 3 · Golden Microneedle RF
FDA cleared · Fast-track pathway
Expected 6-9 months approval
Core dermatology product
BJB
M9+
Wave 4 · HIFU
Class C device · Full registration required
Standard pathway 9-12 months
Tightening & anti-aging market
BJB
Phase 1 · Market Entry
SS · 26.05.11 · 04 / 14
M1 — M3
Phase 1 · Market Entry
06
Milestone
Sample unit signed + first training completed · Phase 1 closed loop
Phase 2 · Benchmark Build
SS · 26.05.11 · 05 / 14
M3 — M6
Phase 2 · Benchmark Build
Phase 3 · Channel Expansion
SS · 26.05.11 · 06 / 14
M6 — M12
Phase 3 · Channel Expansion
Phase 4 · Deep Penetration
SS · 26.05.11 · 07 / 14
M12+
LTV-Driven · From Equipment Sales to Sustained Operations
Phase 4 Target: Annual sales + consumable revenue + team localization M12+
Training Architecture
SS · 26.05.11 · 08 / 14
TRAINING
Three-Level Progression + Dual-Track Certification
01 02 03 04 Continuous Progression Certified Elite Star Instructor
Marketing Calendar
SS · 26.05.11 · 09 / 14
2026-2027
Multi-Thread Parallel · Quarterly Rhythm
Sales Target
SS · 26.05.11 · 10 / 14
TARGET · Dual-Track Parallel
Equipment + Consumable Dual Revenue Model
Thanglong · Intimate Product Line
M3 — M6
First order __ units (beauty intimate RF sample units)
M6 — M12
Cumulative __ units + medical intimate launch
YEAR 2
Continuous growth + consumable repurchase system
BJB · Energy Devices
M9 — M12
Golden microneedle RF first batch (FDA fast-track)
YEAR 2
Golden microneedle RF 30 units/year + consumables
Optimistic Scenario
HIFU launch (after standard pathway registration)
Consumable revenue: synchronized from first installation
Reference · Optimistic Scenario
KPI Dashboard
SS · 26.05.11 · 11 / 14
KPI
Four-Dimension Measurement · Phase Targets
01
Institution Coverage
M6 first batch __ units
M12 cumulative __ units
Benchmark institutions 3-5
02
Equipment Installation
M6 first batch __ units
M12 cumulative __ units
Golden microneedle RF M9+ entry
03
Consumable Repurchase
≥ 80% repurchase rate within 6 months of installation
Per-institution consumable baseline established
Quarterly consumption data tracking
04
Training Certification
Certified physicians ≥ __
Elite physicians ≥ __
Local trainers ≥ 1
05
Marketing Activities
Workshops ≥ 2/year
Congress exhibition ≥ 1
KOL Network 5-8 members
06
Review Cadence
Monthly data tracking
Quarterly KPI review
Annual strategy adjustment
Data-driven · Every node has checkpoints KPI Dashboard
Service Tiers
SS · 26.05.11 · 12 / 14
SERVICE
Three-Tier Response System
Spare parts warehouse local deployment Remote OTA updates
Risk Mitigation
SS · 26.05.11 · 13 / 14
RISK
Five Risk Mitigations
SUM
Bottom-Line Thinking
Every risk has a contingency · Every node has checkpoints · Dynamic strategy adjustment
14 / 14
CLOSING
ACTION

Sign to
Launch

From signing to first shipment, complete all prep within 30 days.
Boston Aesthetics
TAKEAWAYS
04 ACTIONS
01

Before Signing

Confirm product line + pricing system + registration documents

02

At Signing

Clarify responsibilities + first order quantity + training schedule

03

30 Days After Signing

First shipment + engineer deployment for installation training

04

90 Days After Signing

Training completed + benchmark institutions selected + Phase 2 Launch

Vietnam Market Entry Plan ·
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